In today’s day and age, higher education is becoming more competitive than what it used to be a few years back. Internally, the education centers must manage their budget while communicating a unique message to an ever-expanding marketplace. Students at present have more education options than ever before. Hence, a set of solid marketing strategies for higher education can directly affect the prospects of a college, university or an education institute.
Colleges and universities are putting forth right strategies to target the potential students when they consider their enrollment choices- bringing college/university to the forefront as they strive to appeal to a large students’ base.
Marketing strategy has to be focused and effective
By creating, presenting and managing a unique yet unified experience, brand message, and atmosphere, education centers can take a leading edge on others when registering and maintaining top student talent.
Bringing business and branding together via apt online marketing strategies for universities
Institutions are paying their attention to branding as well as marketing both far more than earlier. In fact, many have employed or associated with marketing professionals and agencies from the corporate world and have invested significantly in creating buzz around. And why not, after all, today’s students are tech savvy and remain connected to the Web 24x 7.
The business-driven branding tools and techniques depend on technological advances to connect to students. The widely accepted online marketing strategies for colleges include:
Having a responsive website design
The institute focusing on target audience must own an easy to navigate website with cross-platform features. Students use their smartphones, tabs, laptops, desktops, and iPad to access the web, so the website should be responsive.
Search engine optimization (SEO)
For education centers that provide niche programs, it’s extremely important to ensure that these programs or courses appear in the top search engine result pages.
Use of web analytics
The application of analytics is growing as the higher education system is complex, and the volume of information material institutions have on the web is increasing as well. Analytics helps in assessing the target audience’s behavior and campaign success among others.
Colleges and universities are investing more to have a mobile presence, from the college’s website to mobile-friendly course content.
Strategic social media
While every higher education institute has its profile on social media, the need for a strategic social media campaign becomes most important to engage the right audience.
CMS (Content Management System) and CRM (Customer Relationship Management) systems
As new and existing students’ data is massive and available in the form of ‘big data’, the use of CRM systems is becoming more important. CRM not just simplifies customer handling, but also helps institutes to analyze and track students’ activities for business insight.